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When you are coming up with a business or have just developed a blog, it’s hard to get subscribers. The first question is why would they subscribe to you? How probably should you create a list of subscribers? You should have some USP which others don’t. All this and more in this post below. Have a look:

  • An In-depth Business Blog:

The first and foremost important tactic is to create a business blog highly relevant to your audience. With content that offers in-depth information tagged with the right set of keywords and SEO positioning, your website will start to rank gradually and turn out to be the most converting platform for you.

  • Social Media Platforms:

Publish high thought leadership content pieces for your social media and networking platforms disseminated through posts as well as post about what you are up to next whether in culture or business. Also, run paid advertisements on social media platforms. The cumulative effect of all this ensures you get organic as well as inorganic leads.

  • Events:

Conduct a lot of events like webinars, book launches, and Twitter Chat regularly to create awareness and buzz around your brand, what it does, and to talk about your reports, and the changing trends marking the industry in general. Ask people to sign up for the registrations for such events giving you access to a lot of subscribers.   

  • Website Resources:

Apart from the business blog, it’s imperative to have helpful and insightful resources like reports, blogs, white papers, infographics, and factsheets. To get access to such material, have in place subscription forms along with which there’s an agreement included which solicits for their permission for newsletters and collaterals to be sent from your end.

Topics: Marketing

Originally published April 12 2019,updated June 29 2019

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