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Do’s and Don’ts for a Seamless SEO Drive
Insights From Mettl Company Insights


  • For greater results from any SEO initiative, it’s imperative to offer great content by way of providing solutions to problems of the audience so that they are compelled to visit your website and seriously consider your products and services line.

  • Another important aspect about effective SEO campaign is using the right SEO measure at the right time. You will require different SEO strategies if you are building a business from scratch, in the ascending phase of your business, or as a leader in your industry.


  • Often to push the pace of SEO outcomes, marketers and organizations alike engage in Black Hat techniques. But in the longer term, you realize all your SEO efforts are going down the drain as search engines blacklist or block your content and your overall SERP rankings go down drastically.

  • Some organizations take the help of AI-written content which is not very good in terms of quality and keyword frequency and is, often, devoid of any meaning. It might look like a goldmine for a short-term but falters as a long-term strategy.

Topics: Marketing

Originally published December 07 2018,updated October 12 2019

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