A notable trend in the Indian education industry, particularly in the segment of test preparations, is the increasing shift towards the use of the online platform. With several competitive exams such as CAT and IIT-JEE moving to the online platform, the market for online content, e-books and interactive study material in schools has burgeoned as well.
Furthermore, students are becoming increasingly adept with technology due to the growing penetration of smartphones and the internet in our everyday lives.
It has been rightly said by John Dewey-
“...if we teach today as we taught yesterday, we rob our children of tomorrow.”
In next five years, even if online learning does not completely replace the traditional classroom, it will still complement it with better reach, analysis, and personalisation. In turn this will also increase the competitiveness of examinations, especially for aspirants from small towns who were earlier deprived of best resources.
According to a forecast by MarketsandMarkets, the Learning Management Systems market will grow from $2.55 billion in 2013 to $7.83 billion in 2018, at a Compound Annual Growth Rate (CAGR) of 25.2% during the period 2017 to 2018.
Furthermore, since Indian students are more used to self-study, a learning platform in India has to integrate well with the traditional classroom rather than just being an alternative.
The test preparation market is currently dominated by class coaching which is highly unorganised. Students in these classes are often deprived of best resources due to geographical constraints.
This is where online training needs to step in as a solution. The market opportunity in this sector is enormous, and the ecosystem is conducive to cater to online consumption of content and resources. Here are some more benefits that online presence can entail to a classroom-
- Convenience: Online classes and content can be accessed anytime as per one’s convenience as opposed to attending classes physically at a predetermined time. Additionally, with the help of e-learning or online training, participants learn nearly 5 times more material within a shorter span of training time.
- Flexibility: Online classes and content allow students to revisit content at any given time as opposed to concepts being explained just once by a teacher or professor in a physical setting.
- Affordability: Online classes and content are relatively cheaper than traditional brick-and-mortar classes; moreover, online content and training are accessible to students from smaller towns who do not have access to physical classrooms or who cannot afford to move to bigger cities to attend coaching classes.
Machine Learning models are employed to deliver useful analytics not just at the topic level but down to the level of questions. The analytical charts are drawn on perimeters such as accuracy, marks distribution, Rank, and Percentile. Other than that, a portfolio for each student is maintained which highlights the number of attempts, total time spent on the test, accuracy breakdown,and marks breakdown.
Mobile support for running tests has been a significant boost. While the online platform faces constraints in the form of language, infrastructure, and lack of personal touch, it is expected to play a more complementary role in the future for the test preparation industry.
As per Technavio’s market research, the global online learning market is expected to grow at an impressive CAGR of around 18% by 2020. Online test preparation market is at a point of inflexion, poised to boom over the next 2-3 years. It can be broadly divided into test preparation, tutoring and online courses. E-learning in India is the next big thing and is anticipated to reach $1.28 Bn by 2017-18
The major population to dominate the online test preparation market are aspirants who are under the age group 19-25 and greater than 25. Also, as compared to a lot of western (developed) markets where online is an intrinsic part of preparing for any exam, India is witnessing ed-tech for the very first time in its full glory. While one would find a lot of Massively Online Open Courses (MOOC) thriving globally, the focus in India and a lot of similar emerging markets is still very much on learning outcomes or improving marks.
Earlier, each state used to conduct their exams for entrance but with the exams going national, online test prep players can formulate courses for a whole nation’s audience instead of local focus. Centralised product development with high-quality materials benchmarked with the latest requirements will help compete in the big market.
Mettl’s assessment platform
Mettl’s relevant industry experience clubbed with its robust technology can help both, the test preparation institutes and the preparing individuals.
Online platform: Mettl has one of the most stable and mature online assessment platforms in the world today. It has run tests in the most remote corners of the country with minimal bandwidth requirements. It gives the candidates a first hand experience of the online testing system and helps them adjust with their environment.
Also, the platform is very easy to use. One can upload all types of questions (MCQ’s, MCA’s, FITB, and short answers) with a click of a button. Mettl supports bulk uploading of the question using simplest of tools like Excel. Mettl’s platform supports all Indian languages. Hence, the question can be uploaded, viewed and attempted in the local language of the candidate.
Analytics: Mettl’s platform also comes bundled with its reporting module which is very useful in understanding the assessment performance. Question wise, section wise, time wise analytics, Question bank health, top performers, worst performers, areas of improvement, etc. are some reports that help the candidate understand their preparation standard and assist them in planning accordingly
Data Security: Mettl is both ISO 27001:2013 & 9001:2015 Certified .Mettl is also TRUST-E certified and also cater to the Safe-Harbour regulation requirements of the European Union. With the high-class encryption algorithms and security checks in place, clients can be rest assured that their data & intellectual property is in safe hands.
Remote Invigilation. Mettl provides cost-efficient Web and Video based Remote Auto Proctoring Solutions that can eliminate the cost of logistics around assessments. This feature not only ensures a wider outreach but also ensures that a candidate is not able to cheat even when he/she is taking the test at a remote location.
Content and Assessment Creation excellence: we have a dedicated in-house team with more than 100 years of cumulative experience of psychometrics, instructional design and content creation that makes us the partner of choice for creating assessment content. We today support assessments for more than 700 skills across various industries, job roles and geographies
Online training or e-Learning is an investment. Implementing an effective e-Learning programme can generate greater business performance and learning outcomes for your organisation. The question today is not whether eLearning will benefit your business or learning, but the real issue is whether you can afford to not join the trend.
E-learning is more than just a fad, providing a structure that delivers learning content in a way that that fits with the methodologies of how people can learn. These tests are short, focused, regular challenges that are flexible and can reward us. The procedure has taken its grip in the United States and is gradually gaining worldwide popularity. It’s a model that grows with the learner.