Get awesome marketing content related to Hiring & L&D in your inbox each week

Stay up-to-date with the latest marketing, sales, and service tips and news

Talent Assessment | 2 Min Read

Hackathon Planning: How to Organize a Successful Hackathon

How to Go About Hackathons?

Hackathons are meant to add value for both the developers and the organization holding it. They should not turn into poorly organized events creating an unhealthy and competitive atmosphere. They should ignite positivity, strengthen the community it is being organized for, and enable the members to learn something new.

It’s important that hackathon participants are welcomed and guided properly. Hackathon participants are often confused as to where their skills fit in, in terms of the projects that the company has. As a hackathon organizer, you need to guide them through the existing projects to know where they will be able to contribute.

Besides, you will need to ensure that equal opportunities are given to participants and enough space and time to perform in their comfort zone.

Before you conceptualize a hackathon, run through the following points –

Articulate your Goal, Theme and Audience

Make the event absolutely focussed by identifying a goal. It might be for the purpose of hiring new talent or for purely marketing reasons. Whatever be the case, identify a mission statement and align the rest of the details – the theme, speakers, sponsors, how you would promote the event and so on. Whether you wish to hire the next wave of API programmers or spread the word about your brand new tech product, it is necessary to get to know your audience.

Keep a Convenient Venue and Date

This might seem like a subtle detail on the surface, but it’s critical. The venue should be easily accessible for people to reach from outstation locations with good transportation facilities. If it’s difficult to reach, try to arrange for alternative means of transportation, such as coaches to and fro local transport hubs throughout the event. Provide a full address, and if necessary, additional instructions to all attendees well in advance of the event. Fix a date carefully keeping the community in mind and make sure it does not clash with any other important event.

Cultivate Good Projects

Projects should not be just randomly picked. The should have the following qualities –

  • Well-Defined –

The project given to participants must have a clearly defined problem statement and specific proposed solution.

  • Feasible –

Administer the goals of the projects considering the limited time that the participants would have. At the end of the event, they should emerge out of the challenge feeling that they have accomplished and learned new things.

  • Led by an Expert –

Always have a stakeholder or a subject matter expert mentor the project so that he/she can drive the project realistically.

Network Concerns

Considering the networking issues, and verify that they work for the kind of capacity you are going to have. The authorities at the venue will always tell you all the things you want to hear, but always remember that your network performance is ever important. You can consider network performance as part of your contract if you are holding a commercial event.

Check Venue Requirements

Before deciding the venue, check all the intricacies. Consider the seating arrangement, power requirements, microphones, and the likes. A convention centre will work for a large organization handling millions of contacts a day while startups and SMB providers can function with a simple, clean space. Also, take care of the server hardware which will be able to attend your attendance pool. Additionally, check for projectors, HDMI cables, adapters, for a high-resolution experience for your attendees.


If your event is large enough, you may need sponsors to help you manage the costs. Sponsors can be quite helpful in not just arranging for finances but also for space, food, and souvenirs like t-shirts, diaries, calendars, and more. However, sponsors expect that they would get some benefit out of their support for the event.

Contemplate what you want to give sponsors in exchange for their support. Besides thanking them during the opening and closing of the event, you can think about giving them a platform to speak about their product or service. You can even give them some space to display their stuff. Either way, you’ve got to ensure they do not

Lay down your budget for the venue and food expenses, so you know how much in sponsorships you need.


Hackathons help you to shape your culture. Whether you are using them for hiring or internally, they change the way you invest your time. You need to ensure that hackathons are organized properly and they are able to do justice to the kind of resources and finances you put into the event. The problems solved in hackathons can lead to impactful changes even if it means implementing a small feature that makes things easier for your customers. We would advise you to seriously consider holding hackathons and carve a whole new path to innovation for yourself.

Sliding CTA_6 Tips to Successfully Conduct Your Hackathon

Originally published March 23 2018, Updated July 14 2020


Written by

Would you like to comment?


Please write a comment before submitting


Thanks for submitting the comment. We’ll post the comment once its verified.

Related posts

Get awesome marketing content related to Hiring & L&D in your inbox each week

Stay up-to-date with the latest marketing, sales, and service tips and news