An alumna of National Institute of Fashion Technology (NIFT), Mumbai and a Fine Arts graduate from Jamia Millia Islamia, New Delhi, D’ipanjenah is a writer and marketing professional, associated with Mercer Mettl since 2020.D’ipanjenah firmly believes in building powerful narratives that add value to a brand and its clients. At Mercer Mettl, she strives to achieve the same through dedicated content management and product marketing initiatives that are rooted in an ideal balance of conventional insights and modern trends.Having worked in advertising, fashion, and entertainment in the past, D’ipanjenah has helped brands create innovative campaigns across digital channels, start valuable conversations, and position themselves better through novel ideas and influence. Her passion for creating and curating rich content has allowed her to explore an array of creative positions throughout her career, and enabled her to offer extensive experience in social media, research, blogging, and storytelling.When not reading or writing, D’ipanjenah loves experimenting in her studio. She is also an avid painter, zero-waste advocate, and mother to a snobbish calico.