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The ultimate guide to employee retention

Recruitment | 6 Min Read

The ultimate guide to employee retention

What is employee retention?

Employee retention refers to employers’ ability to minimize workforce turnover rates and improve the work life cycle of their employees. It is among the most crucial elements in HRM (Human Resource Management). This guide highlights the factors that make retaining employees imperative to an organization’s success. You will also discover key strategies to strengthen your employee retention plan.

Employees leave the company when they are dissatisfied and unhappy. It symbolizes a lack of productivity. A higher retention rate is a sign of a potential threat within the business.

 


An overview of employee retention metrics

Employee retention metrics are the quantitative assessment tools that measure an organization’s efficacy at keeping employees from leaving. Analysts generate the numbers in the form of ratios. The ratios compare the organizational goals with the individual performances to make retention decisions.

 

Businesses need to track workforce retention metrics. These are overall retention rate, voluntary turnovers, talent turnover rate, average employment length, replacement costs, involuntary turnover, retention per departmental manager, employee satisfaction, etc.

 

Retention analytic solutions work using technologies to assess these metrics and contribute to making crucial decisions. They predict turnover risks and potential challenges to define ways to mitigate them.

The goal of using these metrics is to evaluate employee behavior, motive, performance, and level of improvement.

For instance:

  • Employee satisfaction/net promoters level = promoters percentage - detractors percentage
  • Turnover rate = number of separated employees in specified time/average employees in same period * 100
  • Retention rate on each manager = (total employees under manager- employees left per manager)/ total employees per manager * 100

 

Image 1

 


Tips for retaining employees

Acquiring talent has always been a significant challenge for organizations. However, with the constantly changing business environment, talent retention has emerged as another pressing concern. Therefore, organizations need to prioritize building lasting relationships with a productive workforce. It is important to remember that unlike employees, employers have limited choices due to their organizational mandates and specific candidate requirements.

To eliminate the number of talented employees thinking of leaving your business, you need a strategic action plan. The following tips highlight actionable areas that can help boost your employee retention rate.

 

tips highlight actionable areas that can help boost your employee retention rate

 

Using exit interviews as an analytical tool:

Exit interviews can help understand key reasons why employees are leaving your organization. Compiling the data from these interviews can help identify concerning patterns and address them effectively.

 

Investing in employee engagement:

It is vital to develop HR (Human Resource) practices that help improve employee morale and engagement. Statistics have repeatedly proven that highly motivated and engaged employees are less likely to leave an organization.

 

Tracking workforce analytics:

Workforce analytical tools offer essential insights to improve L&D (Learning & Development) programs, succession planning and other people decisions that support talent retention. Benefits of tracking workforce analytics include the following.

  • Guaging technological needs in specific departments.
  • Identifying skills gaps and training needs.
  • Measuring employee satisfaction.
  • Testing the effectiveness of employee policies.
  • Perfecting employee experience.
  • Linking HR actions to business outcomes.

 


Why is employee retention important?

Workforce retention is critical as it promotes organizational health and success. On the contrary, turnover brings roadblocks to organizational productivity.

1. Improving the retention rate helps build a potential workforce for the business that produces expected performance levels in the marketplace. It not only reduces training costs but also boosts efficient capital investments.

2. Employee retention programs are vital as the companies that fail in retaining the employee base are usually tough on employees and lack a suitable working culture. It sets back the brand image.

 

Benefits of employee retention

 

Every industry is suffering from workforce retention difficulties. Hence, employee retention has become the vital key to differentiating from competitors. But that is not the only reason for retaining employees. The following benefits of employee retention reveal why a robust employee retention program is a high-priority for all successful organizations.

 

Benefits of employee retention

 

Better revenue decisions

Retaining a productive workforce is related to performance outcomes. It helps maximize revenue as the capital is invested in critical organizational operations rather than hiring and training new candidates repeatedly.

 

Higher productivity

Talent retention also boosts morale and improves motivation levels which are the primary factors in attaining excellent individual outputs. It also nurtures a productive work culture, contributing to greater business success.

 

Improved customer experience

Active staff retention strategies help provide vast working experiences to the employees from the final onboarding to the present working day. These strategies, therefore, are high-value investments that encourage positive working experiences that contribute to fueling positive customer experiences. Together, they help in building loyalty and gaining a competitive advantage.

High turnover rates bring several potential challenges to employers. The crippling costs of higher turnover rates lead to loss of organizational knowledge and declining internal relationships. That in turn, interrupts the chain of work processes.

Organizations retaining senior and experienced employees are successful in solving critical business issues more efficiently.

 


Top 15 employee retention strategies

Formulation of successful and excellent retention strategies and employee retention programs needs an active involvement of people managers, sincere efforts, and strategic investments.

 

Employee Retention_Image 2

 

Following are the most effective staff retention strategies that can help your organization:

1. Adopt smart hiring practices

Recruiters should develop objective candidate evaluation skills and guage candidate expectations during the interview process.

Hiring potential candidates with the zeal to shape a career can help lower the employee turnover rate. Such candidates are less likely to switch jobs frequently.

2. Create growth opportunities

According to a Deloitte survey report, the factor that drives employees to look for new opportunities is the lack of growth in the same company.

respondents agree that inadequate career opportunities make them look for new employers.

Employers should provide development opportunities and organize a platform to improve the skills of the individuals to keep them motivated.

3. Elevate work inclusiveness

Creating an inclusive work environment that provides opportunities for employees to work with different and diverse groups is an effective talent retention strategy.

It enhances their learning and acquaintances with the people of different demographic regions. Therefore, it amplifies their work interests and brings work productivity.

4. Nurture a supportive work culture

Employees feel more secure when they they receive adequate support and valuable mentorship at work. It is significant to make them feel that there are people ready to help them get past challenges. It also boosts their confidence in the company and their job.

5. Allow flexible work arrangements

A record 4.3 million Americans quit their jobs just in August of 2021. Changes in workplace expectations and an increase of remote work opportunities over the past two years is a large factor in this.

Forbes

With changing work cultures around the world, it is imperative for businesses to supply flexible arrangements that boost their talent retention efforts.

6. Invest in training and development

Proper training and development sessions should be designed in a way to not only infuse the organizational learnings but also to consider the overall development of the employees. It encourages employee morale and interest to continue working in the organization.

7. Improve recognition and rewards

Employee recognition matters a lot at the workplace. Individual efforts need to be appreciated by the employer.

Organizations should develop fair incentive schemes and reward systems to acknowledge workforce contributions. It makes the workforce feel valued.

employees feel that additional bonuses and incentives raise their morale to keep working with the employer.

8. Ensure effective communication

Communication is directly associated with clarity within the organization. It is vital to communicate the goals to individuals before assigning them responsibilities. Effective communication ensures proper problem-solving channels and seamless processes under varying circumstances in the company.

9. Ensure systematic change management

Based on an SHRM study,

of the employees who quit their jobs could be retained by their employer.

Changes are resisted by most professionals. Therefore, it is crucial to communicate the need for change and its benefits to employees and provide them with adequate training to avoid misunderstanding and mass discomfort at the workforce.

10. Maintain a system of regular feedback

Positive and negative feedback are critical to improving employee morale and communicating their areas of improvement.

Positive feedback helps boost their motivation. Negative feedback helps know faults and mistakes in their performance. Thus, it allows them time to resolve their performance gaps before key decisions like appraisal, reward, promotion, etc.

11. Conduct informal events

Planning extra-curricular activities and team-bonding events allows employees to demonstrate their hobbies and form healthy work connections. It also provides opportunities for employees to be free from monotonous responsibilities and invest in their mental wellness.

12. Manage a fair and transparent system

Employees feel satisfied with the company when treated fairly at the workplace. Providing fair promotional opportunities and transparent systems boost their morale and builds trust in the employer.

13. Offer attractive benefits

Keeping employees healthy and fit is a good business strategy. Moreover, wellness benefits have the potential to re-engage your workforce. Sponsored purchases, certifications, and yearly vacations are a few attractive initiatives that make your employees stay happy and invested in the company. Reimbursing fitness classes, bills, free services for planning retirement, and stress management sessions can also help in retaining talent.

14. Promote teamwork

Teamwork creates opportunities for employees to collaborate and accommodate others’ work styles. It opens healthy professional dialogue and boosts engagement through brainstorming sessions and active ideation.

15. Encourage proper work-life balance

Employees burn out when they feel they are expected to be at work all day. This feeling moves them to work elsewhere.

Encouraging employees to set work boundaries and extra payouts for the time invested at the workplace enhances their motivation level. Employers should communicate work urgency and flexible deadlines to pick days off.

 


What are the main drivers to retain employees?

Employee retention drivers are the critical factors that eliminate the reasons for employees to leave a company. Following are the ten significant drivers to generate employee retention ideas.

  1. Job security and safety at work
  2. Monetary benefits
  3. Suitable and flexible work culture
  4. Effective leadership and mentors’ support
  5. Career growth
  6. Productive working exposure
  7. Advanced working system
  8. High collaboration and networking
  9. Opportunity to showcase skills and competence
  10. Performance appraisal

 


Conclusion

Companies that fail to improve employee retention rates and lower the turnover rates can suffer potential blocks in terms of capital investment in finding replacements. The replacement method includes recruiting, selecting, onboarding, and training processes. They also lose capital in productivity and knowledge to create an excellent customer experience. Therefore, it is vital to adopt the right solutions for talent assessment, recruitment and feedback. Such solutions empower human resource management and retention processes.

 


FAQs

Why do employees leave the company?

What is the standard rate of employee retention?

Does an employee retention plan help gain competitive benefits?

What is the ultimate benefit of staff retention strategies?

How can employee retention be measured?

Originally published May 5 2022, Updated May 5 2022

D'ipanjenah Ali

Written by

D’ipanjenah is a writer and marketing professional associated with Mercer Mettl since 2020. Her working style thrives on a balanced approach towards standard insights and novel trends. She utilizes creative content and digital strategies to help brands start important conversations. When not reading/writing, she enjoys art and parents a calico.

About This Topic

Employee engagement is a process by which companies undertake specific activities to interact with employees and engage them. The activities include employee development, team building, skills development, trainings etc.

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