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Talent Assessment | 2 Min Read

Psychometric Assessments For Marketing Managers

Personality Inventory:

This part of the online assessment measures behavioral competencies of leadership in a marketing manager. For instance, is the manager goal-driven? How does he react to stressful situations, especially those involving high risk? Such questions form the basis of this test.

Critical Thinking: 

Marketing is all about devising novel solutions to problems new and old. This requires the marketing manager to have highly developed skills of critical thinking. Is the person able to process the information available quickly and reach a decision? Such information is indispensable when benchmarking marketing managers.

Customer Focus: 

Customer focus is important not only when it comes to interacting with customers, but also because user experience is as important as the product itself. It’s also a measure of how well the person handles the pressure of day-to-day interactions.

Motivation Inventory: 

A good marketing manager should be able to work motivation both ways: inside and outside. He should remain motivated through rough waters, and should be able to keep the team’s spirits up. Online assessments help you test this important trait in a marketing manager.

Whether you are hiring for the position of marketing manager, campaign manager, or brand manager, online assessments are your best bet to narrowing down on candidates that are the best fit. If you haven’t tried it yet, you need to get started now!

Originally published April 1 2018, Updated August 17 2020

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